Start here
Build your visual
brand system,
one practical
decision at a time.
Start with a clear visual direction, choose readable Canva fonts, and turn those decisions into repeatable graphics for your small business.
Recommended path
Build the visual system before you design more content.
Choose your visual brand direction
Clarify your brand mood, audience, colors, image style, and overall visual feeling before choosing fonts.
Read the brand board guideStep 2Choose fonts and Canva font pairings
Pick one clear heading font, one readable supporting font, and optional accent typography for your brand visuals.
Explore Canva branding guidesStep 3Build your Canva brand system
Turn your direction and fonts into reusable Canva assets for brand boards, lead magnets, pricing guides, and service materials.
Build a Canva lead magnetResources and application
Use typography across the places your brand shows up.
Explore font and design resources
Explore curated font and design resources when Canva’s built-in options do not fit the visual direction you are building. Always review the current product details and license terms before purchase or use.
Browse articlesStep 5Create consistent business visuals
Reuse the same font and visual system across Pinterest pins, lead magnets, pricing guides, service guides, brand headers, packaging, and website graphics.
Explore Pinterest graphicsBuilding an Etsy shop?
Turn the same brand decisions into a repeatable listing-image system.
Start with the free Etsy shop branding guide. When you want the pages ready to edit, use the 24-template Canva kit to plan the promise, proof, trust, and action stages of the listing.
- 24 square Canva templates
- Customer Guide
- Listing Image Planner
Optional checklist
Keep the free Small Business Brand Kit Checklist as a practical next step.
Use it after you have a basic direction, or when you want a simple checklist for brand boards, fonts, Canva setup, and visual consistency.
Enter your email and the checklist will be delivered to your inbox.